Kris Zawadka is a software developer with over 18 years of professional experience. An expert in web technologies and SEO, he has contributed to the growth and success of several world class products as both a lead engineer and technical manager. As a strong advocate of lean methodologies and data driving decision making, he helps teams iterate faster and validate assumptions sooner by testing early and often. 

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Kris is currently a Principal Engineer and SEO for TripAdvisor. Working with a team of brilliant engineers and analysts, he helped build a suite of SEO tools that lead TripAdvisor to be regarded as one of the top SEO teams in the world. Using big data, machine learning, natural language processing, and other technologies, his tools analyze millions of data points per day.